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Professional 

info
 

​UX professional, curious and passionate about user experience in its broader sense.
 
Industrial designer, a conceptual and innovative thinker, formative design skills, planning and development.
 
Software Engineer with strong analytic skills, experienced and knowledgeable in the digital arena, R&D, and team management.
 
Experienced in leading projects starting from the initial phases, create and execute project work plans and timelines, define project scope and objectives, and oversee product development until delivery of the final product.

Work

experience
 

Product manager and UX specialist, Ideomobile

2014 - present

 

Managed Mobile/Web product through the full project cycle: pre sale, requirements definition, UX design, graphic design, development, product launch and subsequent versions. Represented  the client's needs and requirements towards the graphic design, development and QA team leaders. Supplied in house UX services to various company projects, including client research, concept design and presentation, and graphic implementation guidance to fully meet client's business goals as defined. 

All projects managed using Agile/Scrum methodologies.

 

 

 

UX specialist and Project manager, UXpert

​2012 - 2014

 

Defined and designed user experience for Web and Mobile projects. Led the UX aspect of the project starting from the initial design phases, through wireframing live prototypes and working with the graphics team and until delivery of the final product. Also managed a large scale multi-platform project (web, tablet and smartphone) for an American client: working with global decentralized teams ,supervising project's scope and objectives. 

 

 

 

Product Designer, Outform/iDisplay

​2010 - 2012

 

Concept generation and design of digital points of sale for various international companies e.g. Apple, Motorola Audi etc.

Defined and designed graphic materials such as specsheets, user manuals and brochures for the company’s products.

 

 

Teaching Assistant ,Faculty of Industrial Design, Hadassah Academic College, Jerusalem

​2011

 

Developed lesson plans and gave frontal lessons to students. Guided and assisted to students with their product development processes.

 

 

SAP-ERP Instructor and Assimilator, John Bryce College, Tel Aviv

2004-2006

 

Delivered group and individual frontal training sessions to users.

Planned and developed tailor-made lesson plans while maintaining expertise in the logistic and financial module.

Assimilated SAP systems at the customer’s site, defined the requirements and modules. 

 

 

CTO, START, Tel Aviv

2001-2003

 

Led software and infrastructure projects.Managed and motivated a work team (6 people, out of total of 12), supervised and monitored work processes, was accountable for schedule management according to priorities and time constraints.

 

 

Software Developer, Viryanet, Jerusalem

1999-2001

 

​Developed various software components using Java, Javascript, ASP technologies. 

Skills

AXURE

PHOTOSHOP

ILLUSTRATOR

INDESIGN

SOLIDWORKS

3DMAX

 

Languages

HEBREW

ENGLISH

 

 

 

Education
B.Des in Inclusive Industrial Design, Hadassah Academic College, Jerusalem

2006-2010

 

Was awarded excellence for the final project in 2010

 

Received  the Manufacturers Association of Israel Award for 2009 for the "Democratic food distribution system" project

(see my product design portfolio)

 

 

 

B.Sc. in Computer Sciences, Hadassah Academic College, Jerusalem

1997 - 2001

 

Professional Courses
UI Design and UX, Netcraft Academy, 2012
 
ERP Oracle, Ness Technologies, 2005

 

Mediation course, Israel Center for Negotiation and Mediation ,2003

 

 

Web Technologies and Development Tools, John Bryce College, 2000

Military Service
Management Officer, First Lieutenant, Israeli Air Force (IAF) Headquarters. 

1994-1996

 

 

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