Dana Shani-Avital
Product manager, UX Specialist
RESUME
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Professional
info
UX professional, curious and passionate about user experience in its broader sense.
Industrial designer, a conceptual and innovative thinker, formative design skills, planning and development.
Software Engineer with strong analytic skills, experienced and knowledgeable in the digital arena, R&D, and team management.
Experienced in leading projects starting from the initial phases, create and execute project work plans and timelines, define project scope and objectives, and oversee product development until delivery of the final product.
Work
experience
Product manager and UX specialist, Ideomobile
2014 - present
Managed Mobile/Web product through the full project cycle: pre sale, requirements definition, UX design, graphic design, development, product launch and subsequent versions. Represented the client's needs and requirements towards the graphic design, development and QA team leaders. Supplied in house UX services to various company projects, including client research, concept design and presentation, and graphic implementation guidance to fully meet client's business goals as defined.
All projects managed using Agile/Scrum methodologies.
UX specialist and Project manager, UXpert
2012 - 2014
Defined and designed user experience for Web and Mobile projects. Led the UX aspect of the project starting from the initial design phases, through wireframing live prototypes and working with the graphics team and until delivery of the final product. Also managed a large scale multi-platform project (web, tablet and smartphone) for an American client: working with global decentralized teams ,supervising project's scope and objectives.
Product Designer, Outform/iDisplay
2010 - 2012
Concept generation and design of digital points of sale for various international companies e.g. Apple, Motorola Audi etc.
Defined and designed graphic materials such as specsheets, user manuals and brochures for the company’s products.
Teaching Assistant ,Faculty of Industrial Design, Hadassah Academic College, Jerusalem
2011
Developed lesson plans and gave frontal lessons to students. Guided and assisted to students with their product development processes.
SAP-ERP Instructor and Assimilator, John Bryce College, Tel Aviv
2004-2006
Delivered group and individual frontal training sessions to users.
Planned and developed tailor-made lesson plans while maintaining expertise in the logistic and financial module.
Assimilated SAP systems at the customer’s site, defined the requirements and modules.
CTO, START, Tel Aviv
2001-2003
Led software and infrastructure projects.Managed and motivated a work team (6 people, out of total of 12), supervised and monitored work processes, was accountable for schedule management according to priorities and time constraints.
Software Developer, Viryanet, Jerusalem
1999-2001
Developed various software components using Java, Javascript, ASP technologies.

Skills
AXURE
PHOTOSHOP
ILLUSTRATOR
INDESIGN
SOLIDWORKS
3DMAX

Languages
HEBREW
ENGLISH
Education
B.Des in Inclusive Industrial Design, Hadassah Academic College, Jerusalem
2006-2010
Was awarded excellence for the final project in 2010
Received the Manufacturers Association of Israel Award for 2009 for the "Democratic food distribution system" project
(see my product design portfolio)
B.Sc. in Computer Sciences, Hadassah Academic College, Jerusalem
1997 - 2001
Professional Courses
UI Design and UX, Netcraft Academy, 2012
ERP Oracle, Ness Technologies, 2005
Mediation course, Israel Center for Negotiation and Mediation ,2003
Web Technologies and Development Tools, John Bryce College, 2000
Military Service
Management Officer, First Lieutenant, Israeli Air Force (IAF) Headquarters.
1994-1996